The short answer: if you only need to route traffic, Linktree’s free tier is still fine. If you want your bio link to sell, look at Beacons (all-in-one), Stan Store (digital products), Komi (celebrity-scale), or the new category entirely: an AI twin that talks to your fans instead of showing them buttons.
Here’s the 2026 field, compared by what each tool is actually for.
Linktree: the default, and its ceiling
Linktree invented the category and still owns it: free to start, paid tiers for customization and analytics. The ceiling is structural, not a missing feature: a link wall is a directory. It can’t answer “which one is right for me?”, it can’t explain why you recommend something, and it gives fans no reason to return. One click, gone.
Choose it if: you need a clean traffic router today. Outgrow it when: your DMs fill with questions your links can’t answer.
Beacons: the all-in-one toolbox
Beacons bundles 14 tools (link in bio, store, email marketing, media kit, invoicing) with an AI assistant (“Beam”) that helps you with design and outreach. The free plan takes 9% of store sales; paid apps run ~$10/month each.
Choose it if: you want maximum tools under one roof and don’t mind the jack-of-all-trades feel. Watch for: the AI serves the creator’s admin work; your fans still get a static page.
Stan Store: the checkout in your bio
Stan Store turns the bio link into a storefront for your own digital products (courses, templates, coaching calls) at $29–99/month with no transaction fees. It’s the strongest pick if you already have products to sell.
Choose it if: you sell your own digital products. Watch for: it does nothing for affiliate recommendations or fan questions, and the monthly fee starts before the revenue does.
Komi: the celebrity ecosystem
Komi plays at the top of the market: full artist/celebrity hubs with brand-deal infrastructure, used by household names. If you have a management team, it’s built for them.
Choose it if: you’re at the scale where brands come to you. Watch for: it’s an enterprise motion, not a self-serve tool.
The new category: an AI twin as your bio link
Everything above improves the page. The newer idea, the one we build at Rylies, replaces the page with a conversation: an AI twin trained on your actual content that answers every fan in your voice.
The difference shows up in three places:
- Personalization. A fan doesn’t scan 20 links; they say “I need a laptop for uni, budget €800” and get your answer, from your real reviews, with your affiliate link attached automatically.
- Retention. Nobody revisits a link page. Fans come back to ask a twin again, which compounds into the habit a static page can never build.
- Intelligence. Clicks tell you what got tapped. Conversations tell you what your audience wants to buy and watch next: purchase-intent data almost no creator has.
And the economics are inverted: Rylies is free to start and takes a share of what it earns for you on the free tier, instead of charging you monthly for a page that earns nothing by itself.
Choose it if: your audience asks you things: recommendations, advice, opinions. Watch for: if your content contains no opinions to ground on (pure entertainment, no products, no takes), a twin has less to work with; a simple link page may genuinely be enough.
The bottom line
| Tool | Best for | Pricing shape |
|---|---|---|
| Linktree | Traffic routing | Freemium |
| Beacons | All-in-one toolbox | Freemium + per-app |
| Stan Store | Selling your own digital products | $29–99/mo |
| Komi | Celebrity-scale operations | Enterprise |
| Rylies (AI twin) | Audiences that ask questions | Free start, 80/20 rev share |
The question that decides it: does your audience click, or does it ask? If it asks, a wall of buttons was never the right interface. You were.
Curious what your twin would sound like? We build previews from public content and see yours before you commit to anything.