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How the math works
Your channel
Unique fans Turns monthly views into unique people by removing fans who watch several of your videos. Rylies model v1.1 · replaced by live data
Try the chat The share of your monthly audience that opens the chat at least once. Check the source: Flick data, 50k accounts
Return visits How often a fan comes back to the chat within the month. Rylies model v1.1 · replaced by live data
Product questions The share of conversations that are about gear, products or buying decisions. Rylies model v1.1 · replaced by live data
Links per chat How many affiliate links one buying conversation opens. Rylies model v1.1 · replaced by live data
Click the link The share of recommended links that actually get clicked. Check the source: Salesforce via Barilliance
Buying boost How much likelier a fan who asked in chat is to buy than a passive clicker. Check the source: Intercom live-chat study
Basket bonus Commission earned on the rest of the shopping basket, beyond the linked product. Check the source: Amazon cookie rules
Commission The blended affiliate commission for your niche. Check the source: Amazon Associates rate card
Order value What a typical recommended purchase costs in your niche. Check the source: IRP Commerce market data
Shop conversion How often a referred shop visit in your niche turns into a purchase. Check the source: Affiliate conversion benchmarks
Cookie factor A haircut for niches whose affiliate cookies expire quickly. Check the source: Affiliate cookie norms
Your engagement rate (likes plus comments per view) compared with the median for channels your size, from a study of 75,000 YouTube channels. More engaged fans use the chat more, which is why it raises the "audience who try the chat" assumption. Clamped between 0.5 and 2.5 to stay conservative. Check the source: SociaVault, 75,000 channels
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